The logo creates a shape of a BJ. At the same time, a seduction perception of a name BJ reflects in the logo but not so open. The tension of the logo is the center,where the letter B and J almost touching each other. The front of the letter B is a silhouette of a nipple, it can be a nipple at the same is actually the light of BJ. There are no sharp edges in the logo in propose of representing human togetherness in the BJ and in human body there are no sharp edges. This feather at the back of the logo is the feather of a bird, and bird is the sign of Indonesia, Garuda bird. Garuda bird is the symbol of Indonesian hierarchy of unity. There are 2 feather of the logo which fell out, it is to represent the speed of bajaj in cartoon image.
The whole logo is to deliver the feeling of freedom,fun, and exciting. Colour scheme is based on the colour of Jakarta which is in a tropical country and based on a doll that always appear in Jakarta’s anniversary day.
The whole logo is to deliver the feeling of freedom,fun, and exciting. Colour scheme is based on the colour of Jakarta which is in a tropical country and based on a doll that always appear in Jakarta’s anniversary day.
Our vision is to become a unique transportation that is different with other transportation company and leads in tourist business.
We are building on our strong culture and heritage of Jakarta. To introduce more Indonesia’s tourism to the global.
We are building on our strong culture and heritage of Jakarta. To introduce more Indonesia’s tourism to the global.
This branding of indonesian traditional vehicle that being changed to higher class branding with a concept of togetherness, freedom, seductive. From the name of BAJAJ change to BJ, which is the short term for be Jakarta. The name of BJ, it has a seductive impression behind it, which related to the experience of being inside the vehicle.
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